Overview
Since its inception in 1890, San Miguel Brewery Inc (SMB) has grown to become the largest producer of beer in the Philippines. With a portfolio of ten popular beers, SMB champions the San Miguel brand as a subsidiary of San Miguel Corp., the Philippines’ biggest diversified conglomerate.
Business Need
San Miguel Brewery (SMB) sought to maintain its market dominance and improve profitability, but a manual approach to budgeting and reporting impaired its ability to make informed strategic decisions.
Solution
San Miguel Brewery leveraged analytics from IBM to implement a centralized budgeting and forecasting system TM1 to automate many previously manual processes, gaining the advantage of consolidated and accurate data in real-time. With dashboards presenting a unified, accurate and more granular view of its financial performance, SMB can pursue the what-if scenarios and analysis needed to make data-driven decisions.
Benefits
Single version of the truth across the organization - that is finance, logistics, manufacturing, brewing, marketing; Shared business insights from data analytics allows for better decision making.
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“My vision of analytics has everyone looking at the same version of the truth so we can make informed decisions to maintain market dominance, improve profitability and build a stronger business.”
Mae Amador, CFO, San Miguel Brewery
Source: San Miguel Brewery Inc Applies business insight to boost profitability & retain market dominance