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Here's how 172-year-old beer maker Pabst is using IBM's predictive analytics to reinvent itself..


We've all had a "PBR" at some point, the Pabst Brewing Company which has been around since 1844 has brewed several popular beer brands, but none more notable then Pabst Blue Ribbon.

The 172-year-old beer brewer may have started selling beer in the 19th century, but it hasn't remained trapped in the past...

Forecasting is crucial to any business, especially in an uncertain economy. So here's some expert tips on doing it right - accurately & effectively.


1. Don't ignore it
Forecasting can easily become something you put-off, or not even do at all. In an unstable economic environment, it may seem easier to just keep floating along, but that takes up a lot of energy.

However, it is critical to know...