Blog

Here's how 172-year-old beer maker Pabst is using IBM's predictive analytics to reinvent itself..


We've all had a "PBR" at some point, the Pabst Brewing Company which has been around since 1844 has brewed several popular beer brands, but none more notable then Pabst Blue Ribbon.

The 172-year-old beer brewer may have started selling beer in the 19th century, but it hasn't remained trapped in the past...